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edicated to helping you make the most of the exciting business of fashion, The Fashion Minds was created to share our professional insights and impart our multi-faceted years of experience with others. Experts in analyzing and conceptualizing scenarios for fashion franchise businesses and brands – from the strategy behind to the store out front – armed with on-the-ground professional retail and franchise expertise, we aim to ensure you and your business practices are optimized, and your individual needs are met.
„Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.“
Vivienne Westwood
„Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.“
Vivienne Westwood
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rom consulting top-level management to in-store sales and franchise training, through an interactive process of optimization for teams and environments, we are committed to assisting and advancing your every move. We offer a range of dedicated services tailored to help you and your business grow.
Interested? Get the details below:
Sales and Operations Planning
Because every client is individual, we undertake a 360° approach to ensure premium operational and performance-enhancing methods are engaged to optimize your business. Conceptualizing loyalty events, creating store concept development and physical layout improvements, as well as highlighting buying and allocation options are just some of the ways we engage with you to enhance your operation.
Team Development and Coaching
For us, leadership and learning walk hand in hand. A visionary leader with empowered employees is the very essence of good business, that’s why we work hard to make it seem easy. Undertaking team development exercises, engaging in leadership coaching and profiling, developing strong, cohesive departmental units and imparting the benefit of emotional connection are all part of a day’s work for us.
We aim to establish not only an exceptional experience with strong customer connection at its core, but also consult in creating detailed scenarios to ensure your business remains on the cutting-edge. From back-of-house policies including how to implement internal processes, create pricing, derive margins or even formulate contracts, through to front-facing commitments – enhancing the customer journey, perfecting merchandising, or even hiring the perfect team – our decades of professional experience mean we take the guesswork out for you.
Success stories
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e have an immense amount of experience in consulting, guiding and mentoring – not to mention running – retail and franchise businesses. Our skill set is as varied as our clientele and our success stories are some of our proudest achievements. We believe a partnership is for life, and we have the long-term input to prove it. We also know numbers speak for themselves. Here are some of ours:
SISLEY
Sucessfully working together for 32 years
Creating strong visual merchandising and detailed team construction was our calling card for the Sisley store. Our visually impactful merchandising statements and large shop displays in a high-traffic pedestrian zone gained Sisley a reputation for the most powerful visual merchandising in the entire Austrian/German region, translating directly into the strongest turnover per sqm. For its 30 year anniversary in 2019, under the slogan „SISLEY HOTEL ROOM“ we were honored to receive best outdoor campaign visual at the Progress Awards in Innsbruck/Tyrol, 2020.
Esprit
Partnering for 20 years
Spent building a strong brand image in the Western part of Austria, our strategy involved comprehensively understanding and supporting local customer buying patterns, while integrating new collections 12 times a year to entice a new consumer. Implementing innovative visual merchandising guidelines on a weekly basis kept the feel fresh, and helped us achieve high profitable growth for this store. With the management of 70 employees and four different store departments concurrently, the need to deliver streamlined and creative strategies was paramount for the opening of the biggest Esprit Franchise Flagship store at that time in 2001.
Tally Weijl
Working together for over 17 years
A partnership that commenced with the opening of one of the first three Tally Weijl Franchise Stores in Austria in the early 2000s, we created strong brand recognition through an evolved customer experience. Our strategy was simple but unexpected, train the Sales Assistants to become more like a friend advising on style and fit for the younger customer, whilst concurrently strengthening the parental buy-in. We were rewarded with “Store of the Year” due to the highest takings and sales increase in 2011.
Women’s Best
Opening the first Pop-up store worldwide
Strategic conception and consulting on all franchise and retail related topics, as well as store design and location scouting for the first Women’s Best Pop-up store internationally has occupied us for 2021. As one of the first franchise partners, we have also undertaken an advisory role in advocating the correct product, allocation and quantities for the highly anticipated launch. Setting up an in-store communication concept, alongside defining internal processes needed to manage both an online business and retail stores was just an added extra.
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he face and mind behind the business, Andrea Zöschg has a long history of bringing partners and people together. Having owned and run several retail stores herself, her decades long dedication to enhancing the performance of fashion franchises and retail businesses on a professional scale follows her even on her global journeys where shopseeing – in lieu of sightseeing – has become her favored past-time.
Working for international brands in roles as varied as curator, franchise partner, sales manager, and people manager (to name but a few), Andrea’s willingness to impart her in-depth professional knowledge with warmth and honesty has resulted in the collaborative collective that is The Fashion Minds. From teams to customers, brand-building to strategy implementation, The Fashion Minds is committed to exceeding your needs as a place where those with a passion for fashion can access inside business intelligence on a vast array of topics.
